Mittwoch, 26. März 2014

Why Content Is King For SEO

Today i just want to write a short article about why having great content, and content that attracts visitors to your site (especially if its useful) is so important for optimizing your sites. Hopefully you are already using Google Analytics in order to optimize your bounce rate.

In my oppinion, the bounce rate of your site plays a huge role when it comes down to the ranking part. The bounce rate is the rate of visitors that visits your site and bounces back to google, by pushing the return button. The bounce rate can decrease if people start to go through your page and clicking on different links.

In order to get people to click through your website, you need to have engage content. Content that is usefull in their eyes, that shares a lot of value. I highly belief if you are able to write great content, you will be able to decrease your rate dramaticly, which is going to result in better rankings.

A lot of people are trying to use the fast way, publishing useless crap and get a bounce rate of around 80-90% (which is not great). This doesnt definitely help in getter your website ranked.

Watch the video below for more informations about bounce rate.

Short: Publish usefull content that makes people to engage with your website and you are good to go.

I've also interviewed a person who's working for a SEO Agency in Toronto and he told me that they try to keep their clients bounce rate as low as possible. If you are interested you can visit, the guy is called Thomas. They are just trying to give their users a great user experience.

Mittwoch, 19. März 2014

Why I Think Most People Fail

Today i wanna write a short article about why i belief that most people fail when they try to optimize their website for the search engines, aswell as point out the most crucial parts that has helped me to become better ranked in Google itself.

The first thing i noticed is that you can influence your rankings by doing some good and relevant on-page optimization. You can make use of H1 tags as an example to give Google some clue what your website is all about. Let's say you live in vermont and you plan to register a domain for a SEO service in your area. Make sure to optimize the H1, Metas and also make sure you have something relevant in your URL like, or something like that. This might help your website a bit to become more relevant for terms like seo service in VT, etc.

Publishing content on a regular basis is another thing that i cant stress out enough. I belief google loves quality, relevant content that can represent your website. If you own a website about roofing, you definitely dont want to write articles about plumbing. Try to stay within the niche of your expertise.

Having said that, i dont really know if Google looks at the word count, but in order to have great quality content, you should write articles up to 400+ words. This is going to make sure your readers benefit from your website, aswell as allow them to have a great user experience.

I guess there is so much more that people can do, but i am not a fan of building links unnaturally. If you have a great website, people start to automaticly link back to your website, so theres no need to use some kind of wierd tactics. Another interesting reading can be found at, talking a bit more about how to use Social Media.

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